AppCloud Product Manager

Location: Minneapolis, MN

Department: Product Development

Type: Full Time

Min. Experience: Experienced

About Relationship One

At Relationship One, we empower organizations to modernize their marketing through strategy, technology and data. With a core staff of experienced marketing consultants, integration specialists, data analysts and development gurus, we have a well-respected track record for delivering solutions that meet our customers’ unique business needs.

Our mission is simple – inspire success.

Relationship One has been ranked as one of the best companies to work for in the Twin Cities, is one of the Twin City's 50 fastest growing privately held companies  and is on the Inc. 5000 list of fastest growing companies in the United States. Now is the time to join our exciting company!

Job Description

The Product Manager is a key member of the Product Development team. They have a strong business-orientation and are comfortable owning the development and implementation of the strategic plan for our AppCloud product. They will maintain a close relationship with the market (customers, partners, and prospects) for awareness of market needs and perspectives. This includes identifying appropriate markets, appropriate product, and effective marketing strategies and tactics to bring products to market. They are capable of developing, maintaining and communicating the product roadmap as well as supporting handoff to marketing and sales. They are the champion of our product, and have a passion for solving complex marketing automation problems through web-based technology.


  • Minimum 4 to 6 years in product management or similar position
  • Minimum 2 to 4 years with marketing automation and/or CRM tools
  • Extremely comfortable working in ambiguity and solving complex problems for customers 
  • Must be able to negotiate with Executives, Internal Stakeholders, Customers and Product Engineers on new functionality as well as enhancements
  • Working knowledge of web based applications, REST and SOAP APIs, cloud infrastructure, and data warehouse concepts
  • Strong interpersonal, written, and verbal communication skills with demonstrated ability to work in a team environment
  • Ability to lead conversations around client requirements, and translate them into technical specifications for software developers
  • Demonstrated experience with Agile / Scrum methodologies
  • Working knowledge of marketing automation software (e.g., Oracle Eloqua, Marketo) and/or other Oracle Marketing Cloud products preferred
  • Business Analysis or Project Management certifications a plus
  • Demonstrated resourcefulness, motivation, initiative and a start-up mentality
  • Ability to work independently and collaborate as an active member of the larger team
  • Minimum of a Bachelors degree in Business, Sales or Marketing
  • Located within the Minneapolis metro area (preferred)

Roles & Responsibilities

  • Define, commit to, and track the success of our AppCloud product by gathering, analyzing and communicating key performance metrics.
  • Oversee competitive research for our products to ensure we build and enhance our products to provide our customers with business value.
  • Build and own the “voice of customer” process to ensure our products are aligned with our target markets. Provide summarized feedback to key stakeholders and adjust the product roadmap to align with customer feedback 
  • Own and drive the roadmap process for all products. This includes gathering support and buy-in from the functional stakeholders and executive team.
  • Support sales and executive team leadership to develop product revenue forecasts and costs, with a focus on maximizing product profitability.
  • Scope new feature and product requests with internal and external customers. Document stories and act as project manager between customer and development team where necessary.
  • Oversee the prioritization of features and bug fixes and make sure the work adheres to priorities dictated by company, competition, market and profitability goals
  • Liaise with Marketing on branding, collateral, messaging and positioning plans. Make sure product/service announcements and release communications reflect our value propositions. Support copy-writing for marketing assets, as well as writing internal and external product documentation.
  • Liaise with Sales on tactics, value proposition, and other sales enablement tasks. Make sure that Sales is set up with the right information to succeed
  • Liaise with Services on product delivery, execution, customer feedback, and product support. Ensure customers are happy and getting what they need from our products.
  • Own the quality assurance process and the ongoing support process to ensure our customers have a great experience with our products.
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